Goals, forecast and expenses - Business Plan & Growth

Once your products and prices are in place, three screens in the finance department answer "where is the business heading": Expenses, Business Plan & Growth and AI Finance Advisor. The settings that drive every calculation are under Settings.

Enter expenses

The Expenses page has three steps: Fixed expenses (rent, accountant, insurance, each monthly or yearly), Variable costs per product, and Impact on profit - how much the expenses take off your profit. Fixed expenses are split between products by each product's share of revenue, and "How were fixed expenses split?" shows the split.

Set a goal

In the menu click Business Plan & Growth, and in the Goal tab ("Goal planning") click New goal. Fill in how much you want to bring in, a goal name, a time horizon (3, 6 or 12 months), the average deal price, your close rate and the average cost per lead, and click Create goal. The goal card shows the Required deals, Required leads and Required marketing budget to get there. Move a finished goal to the Archive.

Read the forecast

In the Forecast tab ("Revenue forecast") you see three scenarios - Conservative, Realistic and Aggressive - over 3, 6 or 12 months. The forecast is calculated from the revenue of the recent months entered on the finance dashboard, and without such data it shows "No revenue data". The growth rate and scenario factors are set in Settings.

Play with the simulator

In the Simulator tab ("Sales simulator") enter an Expected quantity per product and immediately see total revenue and estimated managerial profit. That way you test "what if I sell more of this product" without changing any real data.

Build an action plan and check your potential

• Action plan ("Business execution plan") - choose a revenue goal, a profit goal or pushing a product, and a monthly, quarterly or yearly period (you can also import from an existing goal), then click Build execution plan. You get a monthly table, bottlenecks and recommendations, and what each department needs to do.
• Growth potential - fill in the form (and if you are not sure, Not sure what to fill in? Ask Ido) and click Analyze growth potential, for a 90-day forecast and a 30, 60 and 90-day plan.
• Product plan - pick a product and click Create business plan, for a one-page plan: executive summary, market opportunity, product strategy, financial model and risks.

Ask the finance advisor

On the AI Finance Advisor page ask Ido in plain language, or pick a ready question such as "Is my business profitable?" or "How many leads do I need?". Every answer has four parts: What the system sees, Why it matters, What to do now and Owning department (finance, sales or marketing), with a Take action link. New conversation starts over.

Update the financial settings

Under Settings ("Financial settings") go through four steps: business type (exempt or licensed dealer, and the default for product prices), goal and sales (monthly revenue target, close rate and cost per lead), customer assumptions (how long a customer stays, how often they buy per year) and forecast (yearly growth and scenario factors), then Finish and save.