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Help Center/Leads & sales/Receiving leads from Meta forms (Lead Ads)

Receiving leads from Meta forms (Lead Ads)

Connect your Facebook Page, switch on the forms you want in the Meta forms tab, and every new lead from your ads lands in All Leads. Plus how to bring in older leads that were never taken in.

1 Nov 2026

Running campaigns with a lead form on Facebook or Instagram? Bambook takes the leads from your forms straight into the leads list, with the campaign, ad set, ad and form they came from.

Connect your Facebook Page

In the marketing department go to Integrations, and on the Meta card click Continue with Meta and approve the business's Facebook Page. Without a connection, the forms tab shows "Meta is not connected" with a Go to Connections link.

Note: Seeing "Reconnect your Facebook Page"? The existing connection does not include permission to read leads. Reconnect on the Integrations page and the forms will appear.

Open the forms list

In the sales department go to Automations and open the Meta forms tab. The "Leads from Meta forms (Lead Ads)" area shows the connected Page, and for each form how many leads it has in Meta compared with Bambook and when the last lead arrived. Refresh reloads the list, and archived forms are under Show archived forms.

Switch on the forms you want

Each form has a switch. Turn it on, and a message confirms the form is enabled and new leads will reach Bambook. From now on every lead who fills in the form lands in All Leads.

Note: Leads from a form whose switch is off are not taken in. Make sure every form running in an active campaign is switched on here.

Bring in leads from before you switched on

On an enabled form click Sync leads. A window lists the leads the form received that are not in Bambook; tick the ones you want and click Add N leads. Anyone who already exists by phone or email is not duplicated but gains the form details, and several leads at once send one summary email.

Tip: Each click brings in up to 200 leads. If more remain, the window says how many are waiting, and you click sync again.

What happens when a lead arrives

The lead appears in All Leads with the source "Meta Lead Ad", and the lead card shows the Lead source on Meta area with the campaign, ad set, ad and form. You can open a tab per campaign on the leads page, and build an automation that starts with "New lead via campaign", for example an instant WhatsApp message.

Tip: When a new form opens on Meta that is not switched on yet, you get a suggestion from Tal to take it in, in the bell and on a recommendation card, with the Yes, take them in button.

Did not find an answer?

Fastest: the support button inside the app - the bot answers right away and passes you to an agent when needed. You can also email us, and the support team replies within one business day. Tell us what you tried to do, on which screen, and attach a screenshot if you have one.

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In this guide
  1. 1. Connect your Facebook Page
  2. 2. Open the forms list
  3. 3. Switch on the forms you want
  4. 4. Bring in leads from before you switched on
  5. 5. What happens when a lead arrives
Related guides
Automations - what happens on its own when a lead comes inLeads & sales · 7 minManaging leads and the pipeline - tabs, the lead card, follow-ups and WhatsAppLeads & sales · 7 minReceiving leads by Webhook and linking them to a source and a productLeads & sales · 6 min
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Write to us and we will get back to you with a precise answer.

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