Connecting Facebook and Instagram for direct publishing
One Facebook login connects your Facebook Page and the Instagram professional account linked to it, then every item in the content calendar publishes to both in one click - after your approval.
Facebook and Instagram connect to Bambook through Meta's official login. A single login connects the business's Facebook Page and the Instagram professional account linked to it, and from then on content items go live on both straight from the content calendar - images and videos, with the caption Noa wrote.
Before you start
The Instagram account must be a Professional (Business / Creator) account linked to the Facebook Page (in the Page's Facebook settings: Linked accounts → Instagram). If it is not linked, the connection succeeds for Facebook only and the card shows "No Instagram professional account is linked to this Page".
Open "Connect via Meta Business"
In the marketing department go to Integrations. The tile with the Facebook and Instagram logos is "Connect via Meta Business" - one Meta login connects both.
Click "Continue with Meta"
Facebook's login screen opens. When Facebook asks which Pages and Instagram accounts to share, tick the business's Page and its Instagram account (without that Facebook shares nothing and the connection fails). Approve the permissions the system asks for - you are sent back with the message "Facebook Page connected successfully".
Managing several Pages? After logging in you are asked to pick the Page this business publishes to from the "Page to publish to" dropdown - its linked Instagram account connects with it.
Check the connection
The tile shows a "Page to publish to" dropdown with the Pages you shared - it shows which Page is selected, and you can switch Pages any time. Below it, "Instagram account" shows the @username of the Instagram account linked to that Page.
Publish from the content calendar
On a Facebook or Instagram content item in the calendar click Publish now. The publish dialog opens: review the caption (you can edit it), tick Facebook Page, Instagram or both, and click Approve & Publish. Nothing reaches the network before that click.
When it finishes, "View post" links appear for each destination and the item is marked "published" on today's date in the calendar. Instagram reels can take a few minutes while Meta processes the video.
Did not find an answer?
The Bambook support team replies within one business day. Tell us what you tried to do, on which screen, and attach a screenshot if you have one.