Publishing a campaign to Meta and managing it from Bambook

Once Noa has prepared the campaign materials, you publish the campaign to Meta straight from Bambook. Leads from the form land in your leads automatically, and you keep managing the campaign from here after it goes live.

What you need before publishing

• A Facebook Page connected under Integrations.
• An ad account chosen on the Meta tile, with a payment method in Meta.
• A one-time acceptance of Meta's lead ads terms (by a Page admin).
• A link to the business's privacy policy (an https address) - Meta requires it on every lead form.

Open the publish screen

On the campaign page click Publish campaign. "Publish to Meta" opens with five tabs, all of them already filled in. Every change is saved automatically as a draft, and you can close and come back to the same tab.

Budget & schedule

Check the Daily budget, Start date and End date (or "No end date" - the campaign runs until you stop it). The estimated total for the period is shown underneath. Every ad account has a daily minimum set by Meta, and the screen shows it if your budget is below it.

Audience

Choose between Meta picks the audience - Meta finds the people most likely to leave details, best for most businesses - and The agent's campaign structure, where Meta gets an age range and gender as a suggestion. If the ad is about housing, employment, credit or politics, mark it - Meta requires it, and then you cannot narrow by age, gender or a small radius.

Ads

Every graphic and reel of the campaign appears as an ad, with the texts linked to it. You can switch an ad or a text off, open an ad to see it as in the feed, and run up to 10 ads in a campaign. Meta runs them all and splits the budget by performance.

Lead form

Choose Build a new form or Use an existing form from your Facebook Page. For a new form you set a name, an intro, the fields (full name, phone, email, city), the Privacy policy URL, a thank-you screen and the button at the end of the form - go to the website or to WhatsApp. A phone simulation of the form is shown alongside. The "Receive leads into Bambook automatically" switch is on by default, and every lead lands in Bambook under the campaign's product.

Summary & publish

The last tab shows the whole campaign in one sentence. If something is missing it appears under "Sort these out before publishing", with a link to the tab to fix. When everything is ready click Publish the campaign and confirm with Yes, publish. The ads go to Meta's review (status "In Meta review") and start running once approved. If publishing fails midway, Try again continues from the same point without creating a duplicate campaign.

Manage a live campaign

In the campaign list, under "Live", every campaign has a pause / resume switch, a daily budget you edit by clicking the amount, and Show ads with a switch per ad. These changes go to Meta right away.

The campaign page shows the Results: spent, leads, cost per lead, reach and click rate, what happened to the leads in your pipeline, and a breakdown by ad and by day. You can change the daily budget and the end date there too. Changes to budget, texts, graphics and structure collect in a "changes not yet sent to Meta" bar and go out when you click Save & update Meta.

Data stays in sync with Meta

Bambook pulls the campaign's state from Meta automatically, and every campaign shows when it was last updated ("Updated from Meta"). Changed something directly in Meta? Click Refresh to pull it now. If you have changes not yet sent to Meta, the automatic update does not overwrite them.

Import a campaign already running in Meta

In the campaign list click Show an existing campaign. The campaigns running in the business ad account are listed - click Import on one. From then on you see its results in Bambook and can pause, resume, change the budget and switch ads off from here. Importing itself changes nothing in Meta.