Research & Planning - your customer profiles
Build customer profiles - who your customers are, what frustrates them and what makes them buy - from AI suggestions, from one sentence or by hand. Noa uses them when she builds campaigns and ads.
A customer profile describes one of your typical customers: their age, what frustrates them, what they want and which networks they are on. The sharper your profiles, the more the ads Noa writes speak directly to the right customers instead of to "everyone".
Open Research & Planning
In the marketing department click Research & Planning (desktop). The screen opens on My Audience.
Add a profile from the AI suggestions
Under "AI-suggested customer profiles" you see profiles built from your business and services. Click Add on a profile to save it, or Refresh for other suggestions.
Or build your own profile
Click New customer profile. In "Generate with AI" describe your customer in one sentence (for example "women 30-45 looking to lose weight after childbirth") and click Generate - a full profile is filled in. You can also fill it in by hand: name, age range, gender, location, income level, summary, pain points, desires, buying triggers, objections, platforms and preferred content formats. Click Create profile.
Mark a primary profile
On your most important profile click Set as primary. The primary profile is starred and gets priority. You can edit or delete any profile at any time.
Did not find an answer?
Fastest: the support button inside the app - the bot answers right away and passes you to an agent when needed. You can also email us, and the support team replies within one business day. Tell us what you tried to do, on which screen, and attach a screenshot if you have one.