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Help Center/Brand identity/Your brand influencer - a consistent face for your content

Your brand influencer - a consistent face for your content

Create an AI character that represents your brand in graphics and reels, or upload a photo of a real person of your own.

19 Aug 2026
Watch the video tutorial · Your brand influencer

Every brand in Bambook has its own influencer: a consistent character that represents the brand in the graphics and reels the system produces - the same face every time. You can let the system create one as an AI character, or upload a photo of a real person.

Find the "Influencer" section

Open Brand identity, the Brand kit tab, and scroll to the "Influencer" card below the logo and colors card.

Option 1 - create with Bambook

Click the purple Create an influencer with Bambook button. In the "Who will represent your brand?" dialog choose woman or man. The system reads your business and product details and designs a character that matches your brand identity - the audience you address and the tone you defined. It takes a minute or two, and the character then appears in the list.

Option 2 - upload your own photo

Click Create an influencer from a photo. Enter a name (for example "Yael the host"), pick the voice gender used in videos, and upload an image: JPG, PNG, WEBP or GIF up to 10MB.

Note: The image must be 9:16 (portrait). If it is not, a crop dialog opens automatically - drag the slider and click Crop and save. The short side of the image must be at least 720 pixels.

Save

Click Save influencer. From the moment the character is saved, it accompanies your brand's content - in graphics and reels.

Edit later

Hovering over the influencer card reveals actions: replace photo, rename, change voice gender, set a custom Voice ID and delete.

Tip: You can add several influencers. The first influencer you created is the one automatically woven into content created from a content plan - see Creating a social content plan.

Did not find an answer?

The Bambook support team replies within one business day. Tell us what you tried to do, on which screen, and attach a screenshot if you have one.

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In this guide
  1. 1. Find the "Influencer" section
  2. 2. Option 1 - create with Bambook
  3. 3. Option 2 - upload your own photo
  4. 4. Save
  5. 5. Edit later
Related guides
How to fill in your brand identity properlyBrand identity · 5 minBrand identity - the interview with NoaBrand identity · 5 minCreating a social content plan - from an empty calendar to a full weekOrganic content · 4 min
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