Brand identity - the interview with Noa

Brand identity is the foundation every piece of content, campaign and message the system creates grows from. The easiest way to fill it in is a short interview with Noa, the autonomous marketing manager.

Open brand management

In the side menu click Brand identity and switch to the Identity & content tab. At the top you will see the "Interview with Noa" banner with the Start the interview button.

Choose a path

Noa offers two ways to fill in the identity:

• Let's do it together - answer open questions one by one, right here in the chat, at your own pace.
• I already have material / give me a prompt - for anyone who already has written material about the brand.

The fast path: prompt and document

Choose "I already have material". Noa shows a ready-made prompt - click Copy the prompt and run it in the AI chat you work with (ChatGPT, Claude, Gemini and so on). Export the resulting document to PDF or Word and drag it into the "Drag the document here or click to choose" area. The system reads the document and fills in all identity fields by itself.

The live interview: answer in your own words

Choose "Let's do it together". Start with your name, then comes the core question: what the brand really stands for. Answer in your own words - there is no right or wrong answer. Question after question the identity takes shape: essence, mission, vision, values, promise, differentiation, audience, tone and social. On every question you can Continue or Skip.

Follow the stages

The bar at the top shows the stages: start, brand core, value and difference, communication style and social. Everything is saved automatically - stop and come back whenever you like.

Check the result on the identity page

When you finish, Noa saves and returns you to the brand page. Everything you answered sits in the identity fields, and you can come back at any time, edit any field and update - the change is saved immediately. From here on, every post and campaign will sound exactly like your brand.